Müller’s plans included doubling the size of its Telford facility to 8.46ha by 2020, to help it manufacture and market a “new generation” of branded and own-label products, made from British milk.
The manufacturer applied for planning permission in July to extend its Telford factory in a £40M investment, which would also create 52 jobs.
Plans for its yogurt and desserts business were guided by a potential £233M growth of the yogurt and desserts category by 2020.
Potential £233M growth
The company planned to grow its Müllerlight, Müller Corner and Müller Rice brands by broadening their availability. Müller will also build on its licensing agreement with Mondelēz to develop its range of Cadbury products.
Bergen Merey, md of Müller Yogurt & Desserts, said: “This unprecedented level of investment will ensure that we can offer an increasing portfolio of great yogurt and desserts products made in Britain with milk from British farmers, which meet the needs of our customers.
“Müller’s approach in the UK within the yogurt and desserts and milk and ingredients sectors is to grow our capabilities, so that we can reduce the UK’s dependence on imported dairy products and build a vibrant future for the British dairy industry.”
‘Vibrant future for British dairy’
Müller also planned to increase its marketing spend by up to 25% over the next three years, so its portfolio of branded products could benefit from sustained and focused support, in line with the company’s ambitions.
The company has also extended its partnership with British Athletics so that it has branding rights for six major athletics events in 2018 and 2019.
Meanwhile, confectionery manufacturer Sweet Dreams has invested £500,000 in a new factory, with plans to create new jobs across a variety of roles.
The new 1,393.5m2 unit in Cramlington, Northumberland, is 50% larger than the company’s existing factory and will allow Sweetdreams to at least double its output.