He will be based at the company’s UK headquarters in Hayes, west London, where he will work with the global marketing, digital and research and development teams to align them with a consumer-centric, commercial focus.
Ivanov’s appointment comes as Lale Saral Develioglu, Pladis’ chief marketing officer, leaves the business to pursue other endeavours.
He joins the company from car dealership Inchcape, where he has served as chief marketing officer since August 2016.
20 years’ experience
Ivanov has more than 20 years’ experience in fast-moving consumer goods firms, including senior roles at Procter & Gamble and PepsiCo. He was also responsible for relaunching the Red Bull brand globally.
Commenting on Ivanov’s appointment, Pladis chief executive officer Cem Krakas said: “Dima’s [Dmitry’s] appointment is a natural next step in our journey to build a commercial powerhouse. We are leading the change across our industry and transforming our company to be even more digital-, brand- and consumer-focused.
‘Field-to-shelf experience’
“We are making new and much loved snacks faster and better than ever before, improving the field-to-shelf experience at every point.”
Ivanov’s appointment is the latest in a number of food and drink industry hires that have occurred in the past month.
Last week, ingredients manufacturer Tate & Lyle appointed Imran Nawaz as its new chief financial officer, with effect from 1 August 2018.
Meanwhile, baked goods supplier Lantmännen Unibake UK has appointed Richard Stowey as its new operations director, in charge of the company’s strategic development and growth strategy.