Meat-free burger makes its way to the UK
The Beyond Burger was said to contain more protein than a traditional beef burger, but is made entirely from plants, without genetically modified organisms, soy or gluten. It achieves its ground beef-like texture through the braiding together of proteins, fats and minerals, TAFC Company said.
TAFC said it hoped to capitalise on a growing trend of UK consumers eating less meat – 6.55% less meat on average compared with a year ago.
Chief executive Nik Basran said the burger fit the company’s focus of providing consumers looking for plant-based products more quality, flavour and choice.
‘Plant-based burger revolution’
“Beyond Meat is a fantastic addition to our range as they are leading the plant-based burger revolution started in the US. They already have a great product and brand we can now offer to our grocery/foodservice customers in the UK.
“They have doubled sales in the US in 2017 and are increasing distribution to more than 25,000 grocery stores and restaurants, highlighting the opportunity it presents to our UK customers.”
Founded in 2009, Beyond Meat produces a number of meat substitutes, including chicken and sausages. The company has received funding from US food giant Tyson Foods and billionaire software mogul Bill Gates.
‘Building meat from plants’
Commenting on the partnership with TAFC, Beyond Meat founder and chief executive Ethan Brown said: “We’re dedicated to perfectly building meat from plants. By creating great-tasting products that are better for people and the planet, we are enabling consumers to eat more of the things they love, not less.
“The partnership with The Authentic Food Co is an exciting opportunity for us to bring our flagship product, The Beyond Burger, to consumers across the pond.”
Meanwhile, Nestlé has launched its meat-free Garden Gourmet brand in the UK through Sainsbury’s stores and online retailer Ocado, representing the latest wave of foodstuffs targeting the flexitarian trend.
