Krave snacking pots are available now and are aimed at consumers looking for healthier, tastier options, especially when it comes to protein.
Krave snack pots come in two flavours: Szechuan Pepper & Ginger Salt Beef Jerky and Warm Chimichurri Beef Biltong. The former contains only 90 calories per 28g pot and has 36% protein and is made from British and Irish beef silverside steak while the latter contains only 78 calories per 28g pot and has 54% protein and is made from grass-fed beef silverside steak
James Newitt, managing director of Meatsnacks Group, said: “Consumer and market research output concluded there was space for a new category brand to increase category penetration and bring jerky and biltong to new positions in-store. Working with branding agency Pearlfisher, we are confident that we have created a brand and format that will significantly increase the appeal of jerky and biltong to a wider audience.”
Meatsnacks Group exports to over 25 countries including Canada and Hong Kong, and makes up 66% of the jerky and biltong market in the UK. The brand attempted to diversify into salmon jerky last August.