A 30-second clip introducing the team behind the success of the Kirklington business will be broadcast across UK commercial stations over the next four months.
The business also features in an advert running in national newspapers until the end of November, which pictures the team alongside Heck’s new factory and its Lloyds Bank relationship director Ian Smellie.
Lloyds will also feature interviews with the Heck team on social media, highlighting the bank’s support of small and medium-sized businesses as part of its Helping Britain Prosper scheme.
Loan from Lloyds
Heck’s new factory in Bedale, North Yorkshire was opened in October last year, with the help of a £2.35m finance term loan and £800,000 finance facility from Lloyds Bank.
The manufacturer created 75 new jobs at the £3.5m facility, which can produce more than 700 sausages a minute and was expected to increase the company’s turnover to £18m a year.
Heck co-founder Andrew Keeble said: “Since opening the new factory, we have continued to develop our offering, which now includes delicious burgers, vegetarian sausages, bone marrow broth and sauerkraut.
“Lloyds Bank has been an excellent partner in supporting the rapid growth of Heck, and we hope the ad campaign encourages more businesses, like ourselves, to make the most of the financial support available.”
Achievements of businesses
Smellie said the purpose of the campaign was to celebrate the achievements of businesses across Britain and inspire others to achieve their ambitions.
“The business [Heck] is continuing to create new and even more adventurous variations,” he said. “Our commitment to ‘Helping Britain Prosper’ means more businesses across Yorkshire can achieve the same success.”
Meanwhile, last month, Heck’s Bedale factory was visited by MasterChef star Gregg Wallace in an episode of the BBC’s Inside the Factory programme.