Purity Brewing Company secures £7.5m investment

Purity said it would use the funds to grow sales in the north and south east of England, as it continues to expand in the UK and overseas.

Key markets that the brewer hopes to get into include northern Europe, Russia and Asia, with a focus on producing beers that work well in those parts of the world.

Purity will also invest in new product development and adding more fermenting vessels – increasing its capacity over the next two to three years.

The next level​

Purity founder and managing director Paul Halsey said: “We’ve made big strides for a growing company. Our vision has always been to create brilliant brands, value our people and put sustainability at the heart of everything we do, and we’re delighted to have the support of BGF to help us take our offering to the next level.​

“We have an amazing team who know the secret to making great beer with real character, and our new partnership with BGF will allow us to access their expertise in helping businesses like ours to scale, as well as their extensive network.” ​

BGF’s Paul Oldham will join the board of Purity as a result of the organisation’s investment into the brewer.

He added: “Purity has grown by attracting consumers who are increasingly looking for premium, innovative alternatives to the traditional ale brands. It’s an established and well-respected brand with fantastic products, and we’re excited to be able to help the team scale further.”​

New hires​

Purity also announced it would be hiring more people and has already appointed Colin Cordy, former managing director of St Peter’s Brewery, as export manager.

BGF specialises in investing in small- and medium-sized businesses in the UK, with £2.5bn to support a range of growing companies and an additional €250m for companies in Ireland.

The organisation has made a number of investments in the food and drink sector, including in whisky producer Renegade Spirits and baker Coopland.

Meanwhile, a £1m investment by Tulip at its Tipton facility​​ has led to increased business for the pork processor.