In a list, published by business consultancy BrandZ, dominated by communications and tech giants – Vodafone (1st), British Telecom (4th) – and banking firms – HSBC (2nd) and Barclays (9th) – Unilever-owned Lipton snagged eighth position with a value of $8.6bn (£6.5bn).
The next food and drink brand to make the list was Mondelēz-owned Cadbury, clocking in with a value of $3.8bn, taking the 18th spot in the rankings and dropping one place from last year.
Reformulated products
Cadbury was one of many confectionery brands to have reformulated its products this year in light of a number of government initiatives to cut down on childhood obesity.
Taking the 36th spot on BrandZ’s list of the 75 most valuable brands in the UK was vertically integrated supermarket Morrisons. While the company’s value grew from last year, up 3.4% to $1.9bn (£1.44bn), it dropped one place in the list.
The fourth food and drink brand to make the list was Nestlé’s Kit Kat, raking in a value of $1.58bn (£1.19bn) and making its way to position 45. The chocolate bar, which has been in the news in recent months following a fierce legal battle with Mondelēz over its shape, did drop three places from 2017 though.
New entry
The last food and drink brand to make it into the top 75 list was BrewDog, entering for the first time in 65th position. The independent brewery has made a name for itself in recent years through its extensive use of crowdfunding campaigns and making it onto the Sunday Times Virgin Fast Track 100 list last year.
Meanwhile, in June, coffee manufacturer Lincoln & York topped this year’s league table of medium-sized businesses with the fastest-growing international sales, according to the Sunday Times HSBC International Track 200.
