Graduates applying for the ‘Dare To Do More’ campaign are tasked with creating their own unique food or drink product – or developing an existing PepsiCo product – pitching it to PepsiCo leaders and explaining how they would take this to market.
Candidates from the UK will compete head-to-head with entrants from across Spain, Belgium, the Netherlands, Serbia, Poland, France and Turkey.
‘Kick-start their career’
Becky Taylor, senior director of digital, Europe Sub-Saharan Africa at PepsiCo, said: “The Dare To Do More challenge is an exciting platform for graduates to not only put forward their own business proposals, but also kick-start their career by joining our PepsiCo Go graduate programmes.
“We’re in our third year of running a graduate challenge and, as a result, we’re expecting the competition and ideas to be the boldest yet. If you think you’ve got the next big idea in food and drink and want to work in an exciting and vibrant company, we want to hear from you.”
The initiative lasts for 12 weeks, with candidates who reach the final stage in New York being given the opportunity to interview and land a spot on one of the ‘PepsiCo Go’ graduate programmes in Europe.
‘Shape our brands’
PepsiCo vice president of insights & analytics for Europe, Sub-Saharan Africa and Global Innovation Insights Practice Tim Warner added: “Successful graduates who join our PepsiCo Go programme will be front and centre of making critical decisions that will shape our brands, building innovation, advertising and go-to market strategies.
“At PepsiCo, we’re always on the lookout for the best talent and the Dare To Do More challenge is the perfect way to identify the brightest, entrepreneurial graduate minds.”
Graduates interested in the programme can register at the Dare To Do More website.