The alcoholic drinks giant has acquired a minority stake in Jubel, giving the Cornish brewer access to C&C’s routes to market through wholesalers Matthew Clark, Bibendum and Gleeson. C&C has also offered its expertise in the market
Co-founders Jesse Wilson and Tom Jordan said: “This recognition is a milestone for us and it’s exciting to be pioneering this new category of infused craft beers.
‘Bring our beer to more people’
“Our partnership with C&C tops off a whirlwind of a year for us – 300 accounts in our first three months, a sell-out London launch in Selfridges, a couple of World Beer Awards and a national Sainsbury’s listing. We’re very excited to partner with C&C for the next chapter, to bring our beer to more people across the UK and grow our team to help make that happen.”
Since launching the brand in April 2018, Jubel has seen its two beers – Alpine: Beer cut with Peach and Urban: Beer cut with Elderflower – secure listings with the Fuller’s pub estate, Selfridges and more than 600 Sainsbury’s stores across the country.
A number of craft brewers have seen success in the UK by securing listings with Tesco over the past month.
Supermarket listings
Last week, Stoke-based Titanic Brewery secured listings for two of its beers in the supermarket’s stores across Staffordshire and neighbouring counties.
The beginning of the month saw Cornish brewer Skinner’s strike a deal with Tesco to supply its newest range to the retailer’s stores across the south-west of England.
Meanwhile, last year, Beer giant Heineken revealed plans to inject £40m into London-based craft beer firm Beavertown to help construct a 450,000-hectolitre (hl) brewery and create 150 jobs, after securing a minority stake in the business.
Chief executive Logan Plant, son of Led Zeppelin front man Robert Plant, said the choice of Heineken as a partner offered long-term stability for the brewer, allowing it to continue to grow at its own pace without interference.
