Mackie’s of Scotland secures £100k M&S listings
Mackie’s Traditional 1 Litre Real Dairy Ice Cream tubs will now be available in 80 M&S stores across Scotland.
Commenting on the listing, Mackie’s national account manager Bill Thain said: “We’re delighted to be one of the brands to be welcomed into the prestigious M&S Scottish range. It’s very pleasing to be recognised for the quality and flavour of a product that we work so hard to make right.
“This is an exciting opportunity and we hope that it will make our product more readily available to our existing customers, while also attracting new ones.”
Ethical credentials
M&S frozen buyer Emillie Emblin-James said Mackie’s green and ethical credentials would make its products a hit with the retailer’s customers.
“We look forward to welcoming Scotland’s best-loved ice cream brand to our stores just in time for the sunny weather,” she added. “This family favourite is the perfect product for bringing everyone round the table this summer.”
Established in 1986, Mackie’s began producing ice cream using excess cream and milk from its former milk retail business. The Aberdeenshire-based business currently has 22% of the Scottish premium branded ice cream market and saw sales grow 13% last year.
New freezers
The manufacturer also announced a £4m project to replace its old freezers with low-carbon, power-efficient units, run on ammonia.
The M&S listing followed a £700,000 deal with Sainsbury’s in 2017 to supply the retailer with its honeycomb-flavoured ice cream in its stores across the UK.
Speaking at the time, commercial director Stuart Common said: “To secure this opportunity in Sainsbury’s is a huge achievement for us at Mackie’s – [one] that we are especially proud of as an independent company.”
Meanwhile, last month, Stoke-based Titanic Brewery secured listings for two of its beers in Tesco stores across Staffordshire and neighbouring counties.
