This significant investment includes new high-speed slicing lines, new equipment and processes to reduce packaging costs and improve overall efficiency. The Tulip Redruth site employs around 500 people.
The business is also implementing additional skills training and bolstering its innovation capacity to drive NPD and ensure it will “lead in meeting evolving consumer demands”.
Part of the site’s innovation programme includes developing reduced-salt, reduced-nitrite and nitrite-free NPD. Through this project, Tulip reduced the salt across its bacon products in 2018 and, earlier this year, reduced the amount of salt in its gammon range.
Peter Broomfield, site director at Tulip Redruth, said: “This is an exciting time for Redruth and this investment shows our desire to create the UK’s leading bacon manufacturing site. Investing in both our facilities and people ensures we can continue to lead the way in bacon production and drive growth for Tulip and the category as a whole.”
Andrew Cracknell, chief executive at Tulip, added: “This investment, which comes on the back of a significant bacon contract win for Redruth, forms part of renewed customer focus as we look to drive growth for Tulip and with the challenging bacon category.
“It also demonstrates our ongoing commitment to the Cornwall region and puts us in a robust position to grow the site and category in the years to come.”
In May, parent company Danish Crown reported financial growth following a “challenging six months” for the business.