Iceland debuts microwaveable stonebaked pizza

The own-brand product, which is manufactured in northern Italy, has been designed to create the crispy base more commonly associated with oven-baked pizzas.

The pizza will be priced at £1 and is targeting the student market, with new terms beginning across the UK. It comes with a cooking time of two minutes and 30 seconds and will be offered in margherita and pepperoni form.

“Made just outside of Venice, in the foothills of the Dolomites, Iceland’s Stonebaked Microwavable Pizzas team have created a light and crispy base with authentic Italian mozzarella and passata​,” a spokesperson said.

Culinarily challenged​

“Priced at just £1, the pizzas are the perfect solution for the culinarily challenged or for a quick meal that doesn’t compromise on taste or quality. ​

“What’s more, with Freshers Week on the horizon, the pizzas are set to answer the prayers of university students across the nation.”​

In July, Iceland appointed a new head of product development in a bid to expand its own-label range​​.

David Lennox was named in the role, promoted from his previous role as development chef at the firm.

His remit was to take full control of the company’s own-brand offerings and expand its range to newer markets.