These are the second haggis-flavoured crisps to be produced by the manufacturer and are suitable for both vegetarians and vegans. A limited run of 150,000 x 150g bags of the crisps has been produced.
Commercial director James Taylor said: “While we do push the boat out with exotic flavours, we also like to look closer to home at some of the fantastic dishes from our heritage. Quite simply, there are none more iconic than our own national dish.”
Patriotic flavours
Research into the new flavour began in 2018 during a new product development push, after establishing Burns’ Night as an opening to deliver a new patriotic flavour combination.
“It has been many years in the making, so we’ll be keeping in contact with our end customers and trade clients throughout to see what the appetite is like for our new flavour,” Taylor added.
“Who knows? We may even be able to expand the run to make it a permanent addition to our range. We’d also love to be able to sell bags abroad, helping the wider world to experience the taste of haggis, neeps and tatties.”
Haggis, neeps and tatties (mashed swede and potatoes) is a dish traditionally served on Burns’ Night, the celebration of Scottish poet Robert Burns’ birthday.
