The new range includes Crussh ‘Healthpots’ and wraps and features a number of vegan and protein-based lines, such as Spicy Chipotle Corn & Avocado Healthpot (vegan), Lentil & Feta Healthpot, Avocado & Red Pepper wrap (vegan) and a Spicy Chipotle Chicken wrap.
According to the health food chain, the partnership with Samworth was a necessity, as scaling up to meet Sainsbury’s orders was beyond the capacity of its own small London-based production kitchen.
Supplying to 300 stores
Crussh has been working with the manufacturer since May last year to develop and produce the products, which will be supplied to 300 stores across the country.
Commenting on its work with Samworth Brothers, a spokesman for Crussh said: “We’ve been delighted with the incredibly high standards and commitment to quality and the Crussh brand standards they’ve shown.”
The new listings followed a successful debut for Crussh in 61 Sainsbury’s stores in London in May 2019. The firm also runs a concession site in the retailer’s Pimlico store, which opened in June 2017.
Strengthening relationships
Chief executive Shane Kavanagh added: “We’re delighted to be further strengthening our relationship with Sainsbury’s by extending our retail range to 300 Sainsbury’s stores throughout the UK.
“We’re thrilled that customers will now be able to buy our ‘fit food’ in Sainsbury’s stores from Exeter to Edinburgh, giving us a great opportunity to bring our food to new customers while providing something new and exciting for Sainsbury’s shoppers.”
Meanwhile, a rollout of 35 meat-free products in Co-op stores – reportedly the largest by a supermarket – is just one of the latest developments in vegan food and drink reported in our latest photo gallery.