Available exclusively in selected Waitrose stores from 5 February, Charlie Bigham’s Sticky Toffee Pudding, Sticky Ginger Pudding, Chocolate Fondant, Bread & Butter Pudding and Cherry Bakewell Pudding will all appear in the brand’s iconic wooden trays (RRP £5.50 for a two- to four-person serving).
The company said that Proper Puds were “a natural next step” and described it as “the brand’s most significant launch of recent years”.
In 2019, Bigham’s revenue grew by 18%, with the opening of a purpose-built bakery at its London kitchen in October. Its current range of over 50 dishes are inspired by UK classics and world flavours.
“After receiving hundreds of customer requests for puddings, we realised the scale of consumer appetite for traditional sweet dishes, which not everyone has the time or skills to make just as they should be,” said founder Charlie Bigham.
“This is the first time that the Bigham’s brand has ventured away from the premium ready meals category in almost 25 years, and this is our way of giving shoppers what they need to round off a tasty meal – five Proper Puds made with the same passion and pride found in our current range of over 50 savoury dishes.”
Charlie Bigham’s said that the first five puddings had been made with a range of ingredients including Belgian chocolate shards, sherry-soaked raisins, cinnamon sugar and sweet cherry compote.
In 2018, Charlie Bigham’s launched a range of new grain-based recipes to appeal to health-conscious consumers. This was followed with a new range of vegetarian dishes in response to consumer demands, including Spinach & Ricotta Cannelloni, Sweet Potato & Bean Chilli with Mexican Rice, and Cauliflower Macaroni Cheese.
