Pukka CEO Deborah Ewan revealed the company would be increasing production and making a “significant investment” in upgrading machinery.
The investment was revealed as the company announced annual figures showing turnover rising 6.8% to £52.7m, with profits of £3.6m.
“We introduced some big changes last year, and the good news is that they have paid off, with an increase in demand for our pies”, said Ewan.
“But we’re not resting on our laurels. Our ambition is to put more pies on more plates and, in order to do that, we need to increase production in the bakery. That means a significant investment in upgrading machinery to ensure we are enhancing the capability and capacity of the bakery.”
Ewan added that the company was planning more innovation for the brand in 2020, following the success of a “significant step-change” in the business last year. This included the launch of a new marketing and TV campaign, as well as investment in a new look and more environmentally friendly packaging.
Ewan said the move would reinforce Pukka’s position as a key employer in the region.
“Our TV advert, which is currently getting its second national airing following its launch in September last year, features everyday folk including employees and local fish and chip shop Rothley Fisheries in Leicestershire, as well as the nation’s love affair with Pukka pies, to really shine a spotlight on the local area,” said Ewan.
Pukka has introduced new fully recyclable plastic-free packaging across its chilled supermarket range. The packs are made from Forest Stewardship Council-certified cardboard. The removal of the plastic window saves 11.4 tonnes of plastic annually, it said.
Pukka recently picked up the award for Best New Vegan/Vegetarian product in The Grocer magazine’s New Product Awards 2019.
Ewan was honored with the Leicestershire Live Business Executive of the Year Award for her contribution to local industry.