The move means all the company's UK food shows, including Foodex and The Ingredients Show, will now be held on the same dates next year.
In a statement Lorraine Hendle, managing director of retail & manufacturing at William Reed, said: "It is only a few short weeks ago that I wrote to you to postpone the UK Food Shows from April to September but as you are aware there is still no certainty about how we will emerge from the current lockdown.
"So following much discussion with our partners and picking up on the sentiment in the markets and communities we serve I now feel that it is in the best interests of all to further postpone Food & Drink Expo, Farm Shop & Deli Show and National Convenience Show until 12 – 14 April 2021 when we can again reunite at the NEC to deliver the UK’s biggest and best attended trade show.
'Clear rallying point'
"I am hopeful this will also be a clear rallying point for the food and drink sectors to get together after this disastrous and challenging time where we can share inspiration, learning and demonstrate some of the amazing innovation that continues to be the bedrock of the sector.
"By acting now, we aim to remove the uncertainty and allow you to plan as effectively as possible whilst minimising your associated costs. We would like to thank our exhibitors, visitors, speakers, partners and suppliers for their continued support and patience during this challenging time.
"Your existing booking will remain in place and be automatically transferred to the new dates and as such we will be in touch to take you through the details.
"Thank you for your understanding and support and I look forward to coming out fighting in April 2021, in the meantime stay safe."