The Knutsford-based dairy said the new whole milk powder was launched in response to consumer demand for store cupboard alternatives during the coronavirus pandemic.
The product, which is offered in a 400g box, makes up to 3.8 litres of goat’s milk once it is stirred into warm water. It has a shelf-life of up to four weeks.
Pandemic
This is not the first product innovation from the company. In 2018 it launched its branded range of Planted drinks, a plant-based range of oat, almond and coconut drinks.
A year later Delamere Dairy entered the Australian national market chain IGA with its goat’s butter
Store cupboard alternatives
Ed Salt, managing director at Delamere Dairy, said: “During the pandemic we have seen an increased demand for our milk and customers enquiring about store cupboard alternatives.
“Many people rely on the milk for their diets and the powder now gives them another option to avoid running short and make their lives a little easier.”
Delamere Dairy was founded in 1985 by Liz and Roger Sutton. The company sells a range of fresh and long-life goat’s products, including cheeses, yogurts, butters, milks and powder, as well as plain and flavoured cow’s milks, a range of sheep cheese and yogurt, and a growing portfolio of milks for the pet industry
Its new Delamere Dairy Goat’s Milk Powder is now available in Waitrose stores (rrp £7.50). Initially, the milk will be on promotion from 8 July until 28 July with 20% off.
