The company said it was offering manufacturers the opportunity to respond to consumers who have a renewed focus on wellbeing and the environment, especially in the wake of the coronavirus pandemic.
It quoted statistics from NPD that revealed that plant-based sales grew by 243%during the pandemic
Recent research from Mintel revealed that vegan diets have become more attractive to consumers during the COVID-19 pandemic and in particular to a quarter (25%) of young British Millennials (aged 21-30).
Pre-cooked
Gold&Green’s Pulled Oats brand is approved by the Vegetarian Society and is a mix of oats, fava beans, and peas. Pre-cooked, the entire Pulled Oats range can be eaten hot or cold and used in dry or ready-cooked dishes, making them ideal for sandwiches, wraps, food-to-go and ready meals.
The range includes Pulled Oats Perfect Protein Granules, which are dehydrated and can be added for texture and nutrition to pie and pastry fillings as well as Bolognese, Mexican chilli and bakery products. Pulled Oats Perfect Protein Flakes are also dehydrated and can be used in granola bars and ready meals, along with Pulled Oats Mince and Pulled Oats Burger Patties.
Challenging
Simon Solway, country manager, out-of-home UK and Ireland said: “It’s never been a more challenging time for manufacturers to meet the demand of consumers who want unprocessed, nutritional and satisfying options.
“The arrival of Pulled Oats by Gold&Green means there is a soy-free, clean and green meat-free solution for manufacturers looking to give their ready meals, snacks and food-to-go portfolio some pure pulling power.
“With an unbeatable range, great texture, as well as a mild and tender taste, Pulled Oats is the easy way to offer healthy, nutritious and filling plant-based products that will boost sales.”
The growth in demand for vegan and vegetarian products has boosted expansion for a range of operators this year.
UK independent tofu producer, Tofu King, is to expand its UK operations to meet a surge in demand for its bean curd products.
Meanwhile, plant-based food brand Moving Mountains is partnering with Waitrose in response to growing demand for plant-based frozen food in the UK.
Plant-based manufacturer Gosh! Food has also revealed it is set to open a new 1,579m2 factory early next year after investing £5m.
