The company has crafted the new ranges to help bakers and caterers target the growing number of consumers following vegan, vegetarian or flexitarian diets.
According to a Mintel survey of 2,000 consumers, a vegan diet is proving more attractive to more than one in ten Brits, and was proving attractive to a quarter of millennials aged 21-30.
Dawn’s new vegan mixes, which only require the addition of oil and water, are designed for use in a range of desserts and cakes. Products include: Vegan Crème Cake Mix in plain and chocolate, for making delicious pound cakes and sheet cakes and Vegan Muffin Mix, available in the same variants, which makes authentic American-style muffins for finishing with vegan-friendly toppings.
Further products include Vegan Brownie Mix for making either fudge or cake brownies – both are soft-eating and hold inclusions well –and Vegan Cookie Mix for bakers and caterers to bake American-style Plain or Chocolate Cookies. The finished cookies have an authentic cracked appearance and soft-eating centre, according to the business.
Frozen vegan sweet bakes
Dawn is now also offering finished frozen vegan sweet bakes, bypassing the need to clean down to ‘bake vegan’ as the products can simply be thawed and served.
The finished frozen vegan range includes a rich American-style Chocolate Chunk Brownie, which can be easily topped, and for coffee or teatime, an authentic American-style Muffin and Cookie. The indulgent vegan 76g baked cookies are available in Chocolate Chunk or Double Chocolate Chunk.
Made to an authentic American muffin recipe to give a moist open texture, the vegan Muffins come in Double Chocolate, Lemon Poppy Seed and Mixed Berry, with fillings and crunchy toppings.
Sustainably-sourced
All frozen products are vegan-certified, Halal certified and contain sustainably-sourced ingredients such as UTZ-certified cocoa and palm oil certified by the Roundtable on Sustainable Palm Oil.
Dawn Foods is one of the main sponsors of the 2021 Food Manufacture Excellence Awards (FMEAs), which are free to enter. Deadline for entries is 14 September. Take a look at the FMEA website for more information.