Jacob’s is back for Christmas 2020 with its range of Christmas Caddies, as well as a number of selection boxes packed with its crackers, which perfectly pair with cheese and chutneys.
This year, Jacob’s will refashion its Christmas Caddies with a festive makeover. The 2020 line-up includes Caddies from Mini Cheddars, Twiglets as well as Cracker Crisps Sour Cream & Chives and Cheeselets – which have been temporarily renamed Treeselets.
In sponsorship of Save the Children’s Christmas Jumper Day 2020, each of the four products will be dressed up in Christmas jumper-style packaging. Jacob’s will also be donating to Save the Children.
Vintage-style
Jacob’s Biscuits For Cheese selection comprising of Jacob’s Cheddars and Jacob’s Cream Crackers comes in a ready-to-gift vintage-style tin, commemorating the brand’s 160-year heritage.
Jacob’s will also introduce The Festive Selection including seven of its classic crackers as well as Jacob’s Savours Flavour Assortment.
With its Carr’s brand is the return of its Carr’s Selection, consisting of a range of eight different biscuits – such as Original Melts and Table Water. For the festive season Carr’s Selection will also be available in a festive box.
Grocery
The Jacob’s and Carr’s Christmas products will be available at various UK grocery retailers – including Tesco, Sainsbury’s, Asda and Morrisons – as well as discounters. Products will also be available to wholesale and convenience channels.
“Nothing says Christmas quite like a box of crackers and a cheese board, and this year we’re back with several selection boxes from Jacob’s to satisfy key seasonal trends such as indulgence and togetherness,” said Jonathan Bull, head of commercial & seasonal brands at Pladis UK & Ireland.
“Our Carr’s selection is a firm favourite year-round, and the perfect giftable savoury assortment that will appeal to shoppers looking to trade up over the festive season – driving value sales in the process.”