Hygiene giant Diversey acquires SaneChem

Diversey hoped the purchase would cement its position in the domestic Polish market, while reinforcing the company’s growth plans for Eastern Europe in its core food and beverage sectors of brewing, beverage, processed food and dairy.

Commenting on the acquisition, Diversey chief executive Phil Wieland said: “This strongly reflects Diversey’s commitment as a customer-driven business and our dedication to continuous improvement as we expand the F&B division.​

Growth potential ​

“Strategically, SaneChem’s experience and reputation in export markets offer considerable growth potential, In particular, by providing an existing gateway to extend our reach in the markets of Eastern Europe and as a key part of our continuing global growth plans.”​

The Diversey leadership team will conduct a detailed review of the combined business. In addition, their brief will include identifying new opportunities which can benefit from the combined group’s expertise.

SaneChem chief executive Jan Frydrycki added: “The merger of the companies creates new opportunities for development and expansion. Knowledge and the wide range of innovative solutions offered by Diversey will bring our customers huge benefits. ​

‘Latest technological solutions’​

“The combination of the two strongest brands on the market is another positive step for our customers towards further optimization of hygiene processes and the latest technological solutions.”​

Diversey president of food and beverage Ruud Verheul hoped to bring in SaneChem’s expertise to win new business in Europe, while strengthening its existing offer.

“I look forward to harnessing the strengths of both businesses to support our aspirations for further expansion in the region, while supporting Diversey’s strategic aims in driving the development of our sector and market strongholds,”​ he concluded.