Baxters adds vegan lines to plant-based soups range
The three variants follow the success of the company's plant-based launch last year, which led to sales of more than 1.1million tins of the range, generating more than £1.6m in sales value to date (Nielsen, w/e 16.8.21).
Each bowl provides one portion of consumers' recommended five-a-day hit of fruit or vegetables. The new flavours are available in Asda and Sainsbury’s stores across the UK from £1.55.
Baxters's Sundried Tomato & Thyme offers a vegan-friendly tomato soup packed full of flavours and high-quality ingredients. The Spiced Red Lentil soup contains warming spices and tangy tomatoes. The Thai Yellow Vegetable Curry soup was inspired by traditional Thai ingredients including yellow curry vegetables, lentils, and lemongrass, providing a bowl of soup peppered with fragrant spices and aromas.
Read more about Baxters's approach to plant-based flavours in our digital feature.
As with all Baxters products, each recipe was personally tested and approved by fourth generation family member and chief executive officer Audrey Baxter.
The exotic flavours join Baxters’s bestselling line-up of plant powered soups including Jackfruit, Three Bean & Chipotle; Sri Lankan Sweet Potato; and Butternut Squash & Lentil Dhansak.
The range was created by Baxters development chef Darren Sivewright to provide consumers with filling winter warmer soups, particularly for those who follow a vegan diet or who are looking to consume more plant-based foods.
Inspired by flavours from across the world
“As with the first range, the new plant-based recipes were initially created with flavour front of mind and my inspiration for the new plant-based soups was derived from flavour combinations I’ve tried and experienced in different countries across the world," said Sivewright.
"Using fresh and wholesome ingredients like Thai vegetable and red lentils allows the soups to be both nutritious but also filling – the perfect healthy option whether you’re at home or on the go.”
- Outside of soups, on 7 June, Baxters also launched a new variant to its Beetroot range - Baxters Salad Beets - in Waitrose stores across the country, priced at £1. The product comes pre-diced, with the aim of making salad preparation faster, more convenient, and less messy, and joins the existing Baxters Beetroot range, including Shredded, Sliced, Baby Beet and Crinkle Cut.
