Glebe Farm expands oat drinks range
Cambridgeshire-based oat producer Glebe Farm has extended its range of oat drinks available in Morrisons stores in the UK.
This new listing comes four months after the oat-based drinks manufacturer won a legal battle against Swedish firm Oatly, after the latter claimed Glebe’s PureOaty milk alternative was too similar to its own product.
Glebe’s new range launched nationwide and through its online store this week, supported by a brand refresh. Glebe Farm PureOaty Barista and PureOaty Creamy & Enriched retail from £1.80.
Barista is made from Glebe’s own pure gluten free oats, water, sunflower oil and a trace of salt. Unlike similar products that use gums and additives to create a foamable oat milk, Glebe achieves the same result through its novel production process.
Creamy & Enriched oat milk comes from the same starting point, but features additional vitamins and calcium.
Rebecca Rayner, Co-Founder of Glebe Farm, said: “We couldn't be more excited to bring our British barista grade oat drinks to our customers.
“Plant-based milk is more popular than ever, driven by changing consumer tastes, and considerations around health and sustainability. A lot of people are increasingly looking to eat British foods and our oat milks tick all the boxes – especially with their best-in-class carbon footprint”
Glebe Farm's innovation follows a string of other plant-based launches announced in Veganuary, including Ginsters expanding its vegan range and Co-op expanding meat alternative ready meals range Gro.
OZO launches in Waitrose stores
This week also saw meat alternatives brand OZO launch a new range of plant-based products in the UK, with an exclusive three-month partnership with Waitrose.
The range – comprised of Italian meatballs, seasoned mince, and burgers – is available in most Waitrose stores across the UK.
Darcey Macken, chief executive of producer Planterra Foods, said: “We’re very excited to launch in the UK, as we continue to expand the plant-based category by offering family favourites that can easily be introduced into meal routines.
“Over the past two years there has been a substantial shift in the ways that consumers view not only their health, but their impact on the environment. OZO has been developed to meet these growing consumer needs.”
OZO hoped to target the growing population of flexitarians willing to introduce more plant-based options into their diets.
Meanwhile, Swedish food-tech firm Nick’s has secured listings for its vegan zero-sugar bars in WHSmith stores across the UK.
