Menzies Distribution will now handle the manufacturer’s UK logistics operation, based out of its Wakefield facility.
The new partnership followed an outsourcing and tender management exercise led by consultancy Davies & Robson on behalf of Ella’s to test the market on alternative services available and costs.
Challenging the brand
Will Howard, Ella’s Kitchen chief operating officer, said: “Davies & Robson were impressive throughout the whole process. From the very first phone call through to the signing of a new contract, the team were professional, operated at a good pace, challenged us to think differently and ultimately ensured we made the best decision for Ella’s.
“I would recommend Davies & Robson to any company looking to evaluate the market and find a new logistics partner … and already have done so twice.”
Founded in 2006, Ella’s Kitchen was set up to promote healthy eating amongst babies and young children. Launching on store shelves in Scandanavia and the US in 2009, the brand now boasts sales of more than £80m.
International audience
The company operates from the UK and its products are sold in more than 40 countries across the world. Ella’s is part of the Hain Celestial Group – which acquired the company in 2013 – and are also an accredited B’Corp.
Meanwhile, XPO Logistics has been awarded a multi-year contract by supermarket giant Tesco to manage its chilled distribution to stores in the northwest of the UK.
This new agreement built on XPO’s 25-year history with the retailer in providing non-food transport services. XPO will now be responsible for temperature-controlled transport using XPO fleet and drivers dispatched from Tesco's distribution centre in Widnes, Cheshire.
