Guinness taps into coffee trend with Cold Brew Coffee Beer
The Diageo-owned brand said that it was responding to the fact that flavoured alcoholic drinks were continuing to grow in popularity, and 95M cups of coffee are consumed each day in GB.
This follows news from Guinness owner Diageo earlier this month that revealed it was investing £40.5m to expand capacity at its packaging facilities in Belfast, Northern Ireland and Runcorn, England, which is set to support the growth of Guinness Draught and Guinness Zero.
Innovation
The new beer is the newest permanent offering from Guinness and follows a raft of innovation from the brand, including Guinness 0.0, alcohol-free beer, as well as Guinness MicroDraught on-tap technology – utilising a “’keg’ so small, it comes in a can”.
During the production of this new beer coffee, which has been steeped in cool water for long periods of time instead of brewed with boiling water, is added to Guinness Draught, alongside additional roasted barley flavours, to balance delicate notes of delicious coffee, chocolate and caramel.
There is approximately 2mg of caffeine per can, the same as a decaf coffee.
New flavour
“We are delighted to launch Guinness Cold Brew Coffee Beer in Great Britain this week, complementing traditional notes of Guinness Draught with a refreshingly modern new flavour to delight Guinness fans, and introduce our iconic beer to prospective new fans,” said John Burns, Head of Guinness GB.
“We firmly believe we have created a taste experience truly unrivalled in the market and with over 95m cups of coffee being consumed every day in Great Britain alone, now is the moment to offer a product which plays to an excitingly vast consumer space. There is already a natural connection with coffee notes in Guinness’ signature offerings like Draught and Extra Stout, so the creation of Guinness Cold Brew Coffee Beer was a perfect match.”
