The dairy and ice cream manufacturer will now see its products go on sale in the Republic of Ireland for the first time, after the company was awarded a grant to support trade with the EU member state.
Funded by the Department of Enterprise, Trade and Employment and the Department for the Economy in Northern Ireland, InterTradeIreland (ITI) helps small businesses in Ireland and Northern Ireland explore new cross-border markets and have a Brexit advisory service.
Funding secured
Following a qualifying process, ITI awarded Draynes Farm a grant to fund 50% of the services of a ROI sales company, which led to Draynes Farm teaming up with Salesplus.
A number of distributors with expertise in frozen goods have now taken on the Draynes Farm ice cream range. Among the new distributors are Gortrush Food services – who specialise in selling ice cream in the UK and Ireland – and Tempka Foods, who have begun selling throughout Leinster and parts of Ulster.
Owen Drayne, manager at Draynes Farm said: “We’re really excited to have partnered with these two distributors and to finally have our ice creams on sale in the Republic of Ireland.
Expand distribution
“We’re looking forward to seeing how they’re received and hope off the back of this we can expand our distribution to other provinces with future partners. We’re extremely grateful to InterTradeIreland and the opportunity they have provided us.”
Established in 1932, Draynes Farm began producing ice cream and sorbets in 2015 from its 200-acre dairy farm. All of its ice cream products – with such flavours as Biscoff, Honeycomb & Chocolate and Milk – are made from fresh milk and cream produced on site.
Meanwhile, last month, Lakes Ice Cream invested in new tech to replace traditional paper systems, boost sustainability and free up staff to work on new product development.
