The purchase of CCC followed the acquisition of Futura Foods Wales – one of the largest suppliers of continental cheese such as Feta, Halloumi and Grana Padano to the UK and Ireland – in August this year.
Heler said that CCC would become one of its flagship consumer-facing brands alongside its low calorie, low fat and high protein cheese Eatlean.
Loyal following
Commenting on the deal, Joseph Heler group managing director George Heler welcomed CCC to the Heler Group and commended the cheese maker on the growth of a loyal following across the UK.
“Cheshire Cheese Company’s wealth of experience and expertise will provide plentiful synergies which is very exciting,” he continued. “Together, we’re confident we can extend its reach across the UK and Europe.”
Established in 2010, Macclesfield-based CCC has seen 400% growth in revenues since 2019, making it one of the largest online cheese retailers in the UK. Joseph Heler has operations across central Europe, which will re-open markets to CCC that Brexit made unviable.
Growth post-Brexit
Simon Spurrell, managing director of the Cheshire Cheese Company, added: “This strategic alliance has come at a very important time for the business. Post Brexit legislation meant our plans to operate in mainland Europe were halted – this arrangement will see us able to grow with increased production and fulfilment capacity and a worldwide reach."
Meanwhile, last month, Belgium-based white label pet food producer United Petfood acquired UK-based animal feed manufacturer Gold Line Feeds.
While no financial details on the deal were provided, United Petfood Group said it would take over the brands and customer base at the factory. The company said it will house production and distribution at the current sites and move administrative functions to United Petfood UK.
