Nearly half of consumers say that the current economic and social climate has made it tougher for them to act sustainability when it comes to shopping for food and drink.
That’s according to the latest research by Kantar Worldpanel, which surveyed 99,000 people across 24 countries, to understand how sustainability is being impacted by the current cost of living crisis.
Register now
Food Manufacture free webinar: How to prepare for sustainability 2.0
When: 6 December 2022
Time: 3:00pm GMT, 60 minutes
The study found that the number of consumers classed as ‘eco actives’ – for whom actions such as bringing reusable bags to stores and avoid plastic-wrapped fresh produce have become practically ingrained – declined in 2022, following growth in both 2020 and 2021. This demographic now makes up just 18% of the population.
Exclusive insights
Providing insights into what lies behind this worrying decline will be Natalie Babbage, Kantar Worldpanel’s global LinkQ director.
Speaking at Food Manufacture’s next webinar: How to prepare for sustainability 2.0, Babbage will share a deep dive into the global study’s results, explaining the key drivers behind this declining action on sustainability in fmcg and explore how manufacturers can better leverage the $1trn opportunity that still exists globally across eco-friendly products.
At the event, which takes place on 6 December at 3pm, she’ll also be joined by three more expert speakers from the industry to explore what sustainability may look like in 2023 and beyond.
Steps towards sustainability
Elliot Chrisp, business unit manager for materials at Multivac will share insights on the steps that manufacturers can take to embed greater sustainability into their product and packaging chain.
Philip Rayner, owner at Pure Oaty manufacturers Glebe Farm, will share the company’s journey toward carbon neutrality, leveraging the benefits of local production and creative ways to make use of otherwise wasted products.
And Glenn Evans, group environmental, health and safety manager at Noble Foods, will talk viewers through the impact they’re seeing from innovative local projects to curb environmental impact, such as a collaboration with Herefordshire farms to reduce phosphate.
To register for this free hour-long webinar click here.