Drinks giant Britvic has appointed Cindy Tervoort has its new chief marketing officer (CMO), following the departure of current CMO Matt Barwell.
Tervoort joins the business from Heineken, where she is currently managing director for direct-to-consumer business BeerWulf.com. Prior to this, she spent five years as board member in charge of marketing and the company’s digital transformation.
An experienced international marketeer, Tervoort boasts deep knowledge of the fast-moving consumer goods industry gained from senior roles with the likes of PepsiCo and Unilever. Tervoort will take over as CMO from 1 July 2023.
Matt Barwell leaves Britvic after nine years with the manufacturer, having overseen work on iconic brands such as Robinsons, J2O and Tango and played a central role in growing the international footprint of the business.
Pivotal role
Barwell has also played a pivotal role in the creation of the company’s Healthier People, Healthier Planet sustainability strategy.
Britvic chief executive Simon Litherland said: “I am excited to welcome Cindy to Britvic at this time, as we continue to grow our reputation for world class brand building through marketing and innovation. I would also like to personally thank Matt for his contribution to the success of Britvic over almost a decade and wish him well for the future.”
The past week has also seen Mars Food UK and Mars Wrigley UK announce leadership changes.
Effective 1 May 2023, Matt Boulter will be appointed to sales director of Mars Wrigley UK, as current sales director Nick Reade joins Mars Food UK as general manager.
Reade joined Mars Wrigley UK in 2015 as channel director before being appointed sales director in 2019. In his new role as Mars Food UK general manager, Reade will report directly to Dave Dusangh, general manager, Mars Food Europe.
Career with Mars
Commenting on Reade’s appointment, Dusangh said: “Nick is a purposeful leader with a great track record of driving quality category growth through mutual partnerships and I look forward to seeing him bring his cross-functional experience to Mars Food UK as we continue on our journey to drive category value through our consumer favourite brands whilst making a positive impact on the world.”
Boulter’s move to sales director followed a career at Mars that has spanned 17 years in both the UK and internationally. His roles have spanned all corners of the business, with him most recently serving as operations planning director.
Adam Grant, Mars Wrigley UK general manager, said: “With the length and breadth of experience Matt has in our business, he is the right person to take the helm of our Sales function.
“Matt has played a key role in defining our strategic choices across the business for almost two-decades and he brings a brilliant international perspective and passion for building teams united behind a clear purpose.”
