JBS has opened three new Green Offices (GO) as part of a programme that should increase environmental services among cattlemen.
The GO programme now has 18 service points across Brazil, with the new offices in Araguaína, Naviraí Vilhena and should encourage more effective distribution of the project’s services.
These cities were chosen based on data collected in a survey conducted by the sustainability team at Friboi, a JBS company and leader in the Brazilian beef segment.
Friboi identified the regions which have most benefited from the services of the GOs since its inception and which also require specialised technical support with the opportunity to engage new groups of producers.
Since its launch, GO’s services has supported more than 4,800 properties in the North, Midwest and North-Eastern regions to meet environmental compliance and standards requirements. Overall, there is more than 1,000 hectares dedicated to forest recovery.
Along with free legal and environmental advice, farmers can also obtain financial credit to help them meet environmental standards.
The GO project has also introduced and produced guidance around its free online platform powered by blockchain (Transparent Livestock Platform) that enables producers to check whether young animal suppliers are following environmental regulations. The idea is that this should improve traceability and transparency along the chain too.
"The Green Offices were born out of our view that simply banning cattle purchases from cattle farmers who do not comply with our purchasing policy will not solve the environmental challenges facing the country,” said Liège Correia, Friboi's Sustainability Director. “We need to create inclusive actions and positive impact by providing free social, environmental, and technical assistance and support producers in the process of making their properties compliant. This way, we can contribute to making the Brazilian cattle-raising chain even more sustainable.”
