Development chef Samantha Rain and managing director Tracy Hughes at sweet treats sourcing and supplier Henley Bridge discussed how manufacturers can affordably and cleverly uplift products using toppings and flavours.
Rain and Hughes also explored some of the major trends they’ve seen with their customers, as well as some simple tricks that food firms can employ to drive the value of their products with minimum financial investment.
Building your brand image
We also talk to copywriter Rose Miller from the Copy Kitchen on how to build a brand image using honesty and integrity that goes beyond just creating a logo and a font. Miller examines some of the brands that are already putting this into practice and what other manufacturers can learn from them.
Returning this month is our now regular segment, Good month, bad month, where we discuss the highs and lows of the food and drink manufacturing industry since the last podcast. This month, we discuss new advances in sugar reduction technology and the negative press surrounding aspartame.
20 questions
Plus, we get to know the team as editor Bethan Grylls grills multimedia reporter Gwen Ridler and deputy editor William Dodds on everything from their go to song at karaoke, what cuddly critters they care for and their favourite foods – cucumber pizza, you heard it here first.
All this and more can be found in the latest episode of the Food Manufacture Podcast.
Hungry for more? You can listen to the last episode of the podcast here, or explore all episodes so far on the website or through your podcast catcher of choice.
