Frugalpac joins Two Sides sustainable paper packaging initiative

Based in Ipswich, Frugalpac manufactures wine and spirit bottles out of 84% recycled paper, which are used by more than 125 products now on sale across Europe and North America.

Meanwhile, the firm’s first product, the Frugal Cup, is marketed as the world’s only recyclable beverage and food cup made from 96% recycled paper and using 60% less carbon than normal paper cups.

By joining Two Sides, Frugalpac will gain access to a large library of co-brandable communications tools, consumer research, industry-leading information, sustainability advice and events.

Commenting on the decision to become a member of Two Sides, Frugalpac chief executive Malcolm Waugh said that the firm wanted to support the initiative’s “goal of promoting sustainable print and paper-based packaging​”.

He continued: “We have a global mission to help decarbonise the drinks and food industry. We do that by creating sustainable packaging using recycled paper. Our recycled paper can have several lives before becoming a paper bottle and can be recycled again using significantly less carbon than a traditional glass bottle.​

“Paper has a vital role to play in helping the world cut carbon and we look forward to working with Two Sides to make that case around the world.”​

Two Sides UK campaign manager Josh Birch said that new partnership would help the organisation communicate the “great sustainable narrative that paper-based packaging has to tell​”, and inform brands and consumers about the “the positive environmental attributes of our industry and its paper-based products”.​

“Welcoming new members on board is always a pleasure and we look forward to working with Frugalpac moving forward​,” Birch concluded.

In an interview with Food Manufacture published in August 2023, Waugh said that the manufacturer was targeting a 3% share of the global wine bottle market within five years​​, while reflecting on the firm’s ambition to sell its bottling machines to more drinks producers.