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Capri-Sun launches its first ever fully recyclable pouch
Part of the drinks company’s ambition to transition its entire range in the UK to fully recyclable packaging by 2025, Capri-Sun claimed the pouches have a significantly lower carbon footprint than any other beverage packaging. The new packaging results in a 25% reduction ofCO2 compared to its current pouch.
Made entirely of mono material polypropylene, it is apparently the first juice drink pouch to be recognised as recyclable and joins other soft plastics, such as carrier bags, that can be collected for recycling at large supermarkets in the UK.
Sustainability influencing purchasing
Anke von Hanstein, senior marketing manager at Capri-Sun UK, said: “We’re excited to launch our very first recyclable pouch in the UK.
“We know that sustainability is increasingly influencing purchase decisions among parents and we as Capri-Sun need to do our part to help families. That’s why we’re launching the product they love in a more sustainable format.”
The packaging has been assessed by non-for-profit company On-Pack Recycling Label (OPRL) as meeting the requirements of its front of store recyclable designation, which means each pack will feature the familiar OPRL label to guide and reassure parents.
‘Catalyst for the industry’
OPRL head of technical and member services Alice Harlock added: “The launch of Capri-Sun’s recyclable pouch will be a catalyst for the industry, as well as benefiting consumers and the environment.
“OPRL research shows that, despite the cost-of-living crisis, recycling is still important for consumers, and we are delighted to have assisted Capri-Sun on the journey to full recyclability.”
Capri-Sun planned to introduce its 330ml recyclable pouches, with a re-closable, tethered cap in the second half of 2024. This new design will save 14% on packaging compared to the previous cap, which consumers will be able to recycle from home via kerbside collection.
Meanwhile, earlier this year, Sprite and Sprite Zero labels were temporarily removed from on-the-go bottles as part of a limited trial designed to simplify the recycling process.
