Williams will lead the firm as it enters the next phase of its commercial development and looks to supply the UK food industry with sustainable ingredients for the development of plant-based foods.
As managing director, Williams will oversee operations at Novo Farina’s manufacturing facility in Norwich. Her goal is to drive forward progressive product development and supply-chain change, in sectors such as food manufacturing, foodservice, pet food and the fitness and nutrition industries.
Founded in 2016, the Norfolk-based business was initially focused on the development of taste-neutral pea-flours for the gluten free market. However, Novo Farina has since evolved and now specialises in manufacturing extruded texturised vegetable proteins that are made using 100% yellow peas.
Novo Farina has raised mora than £3.6m in private funding over the past three years and is now well-positioned to scale it operations and meet the growing demand for plant-based ingredients.
'Novo Farina is driving positive change'
Commenting on her appointment, Williams said that Novo Farina is “an incredibly exciting business to be a part of”.
“[We are] at the forefront of pea protein premiumisation and product innovation and leading the way for sustainable, plant-based protein solutions that meet the evolving needs of consumers and industries alike,” she continued.
Williams is confident that the evolving new-wave of plant-based and hybrid foods provides a huge opening for the firm to “further accelerate” its growth and “deliver exceptional value and expertise to our customers”.
“The work to date that has been achieved by Novo Farina in driving positive change is evident throughout our supply chain and supporting British pea growers – choosing options to ensure our products taste great, provide exceptional functionality, and offer a lower carbon footprint to imported TVP,” she concluded.
Meanwhile, Novo Farina chairman Terry Gould added: “With an exceptional track record in commercial roles and Director level in food manufacturing, Emily’s energy, ambition and expertise are the perfect mix to drive Novo Farina’s strategic growth and further establish its prominence in the burgeoning pea protein market.
“Her visionary leadership and strategic acumen make her the ideal candidate to transition Novo Farina into its next phase of growth and success.”
In other news, almost 200 people working for AG Barr are facing redundancy.
