News
British red meat seeks export success in Canada
The meat export business will be joining the Agriculture and Horticulture Development Board (AHDB) at the Restaurants Canada (RC) show in Toronto from 8-10 April to capitalise on a growing appetite for international produce.
In 2023, the UK exported 2,097 tonnes of beef to Canada worth £10m, 812 tonnes of pork worth £2.5m and 619 tonnes of sheep meat worth £2.6m.
Susana Morris, AHDB senior trade development manager, said: “We are delighted to be taking part in the RC Show again to shine a spotlight on quality beef, lamb and pork from Britain. Canada presents opportunities for premium red meat products from Britain and the show is the perfect stage for us to showcase this to the foodservice sector.
Disposable income
“Canadian consumers are increasingly interested in the origin of the food in their diets. They also have a relatively high disposable income to purchase high-quality products that our producers and processors are well placed to supply.”
AHDB’s visit to RC Toronto follows a busy period showcasing British products in the Americas, which included taking part in Expo ANTAD in Guadalajara, Mexico to promote British pork offal and the Annual Meat Conference in Nashville US to promote beef, lamb and pork.
“Four exporters joined us in Mexico for Expo ANTAD which attracted a record 40,000 visitors and led to positive meetings during the show and off stand,” Morris added. “With increasing pig meat consumption in Mexico, the long-term prospects for British pork in this market are encouraging.
Valuable insight
“Similarly, AMC gave us the opportunity to showcase high quality British beef, lamb and pork as well as providing us and the four beef and lamb exporters that joined us valuable insight into market trends in the US that they can capitalise on.”
RC Toronto is expected to attract more than 22,000 visitors from Canada and around the world, providing exhibitors the opportunity to connect with key foodservice buyers, influencers and operators.
Meanwhile, dairy cooperative Arla Foods has invested more than £179m in its Devonshire creamery as part of its ambition to become a global mozzarella player by 2027.
