Remedy Kombucha launches in Asda, expands range in Sainsbury’s

The retailer is now stocking 4x330ml packs of ‘Wild Berry’ and ‘Raspberry Lemonade’ Remedy Kombucha in stores nationwide and online.

The news means that Remedy Kombucha is now stocked by Tesco, Sainsbury’s, Morrisons, Asda and Waitrose in the UK.

Meanwhile, Sainsbury’s has become the first UK retailer to 1L bottles of the beverage manufacturer's kombucha, with ‘Raspberry Lemonade’ and ‘Ginger Lemon’ flavours now available.

Sainsbury’s, which already stocks ‘Wild Berry’ and ‘Orange Squash’ multipacks, is also adding 4x330ml packs of the new Remedy Energy range in ‘Tropical Twist’ and ‘Berry Blast’ flavours.

According to data from AC Nielsen, published in January 2024, Remedy Kombucha has achieved 77% growth year-on-year and leads the UK kombucha market, which is worth £23.8m.

In addition, new statistics from Tesco show that kombucha sales have increased by 65% in the past two years.

“With the recent addition of our Asda partnership, we’re thrilled that Remedy has become the first kombucha brand to feature in all five of the UK’s major supermarkets,”​ commented Ian Hadley, commercial director at Remedy Drinks UK.

“The demand for functional drinks; and a shift in consumer attitudes towards healthier drinks has never been stronger. Our products offer an unrivalled taste with no sugar and with gut health benefits. This continues to see us go from strength to strength; and ultimately confirms our position as the signpost kombucha brand in the UK.”​

In other news related to kombucha, researchers at Aberystwyth University are currently engaged in a study looking at the health benefits of kombucha fermented tea, which could include improvements to both physical and mental wellbeing.

The project, which is in receipt of funding from Innovate UK, has brought together researchers from Aberystwyth University’s Department of Psychology, Department of Life Sciences and Business School, who will also work with industry partners.