Aldi searching for official ‘crisp taster’

The brand new role with require the successful applicant to receive a selection of Aldi’s most popular crisps to sample at home including Aldi’s ‘Specially Selected Mature Cheddar & Red Onion Hand Cooked’, the Snackrite ‘Perfections Thai Sweet Chilli’ and Snackrite ‘Saucy Nibbley Nobblies’.

The crisp taster will also get the opportunity to try all new products before they hit the shelves.

After each tasting session, they will need to create a set of exclusive reviews rating the crisps’ taste, crunch, texture and appearance to help guide the supermarket’s buying team on potential future flavours.

Applicants need to create a short video explaining why they would be a good fit for the role, including examples of their favourite Aldi crisps, as well as any snacking opinions that may help them stand out.

 Explaining the decision to launch the new role, Aldi UK managing director of buying Julie Ashfield said: “What our shoppers think is so important to us. It’s crucial we listen to their honest feedback so we can ensure our products continue to deliver on taste, while also offering unbeatable value.​

“Sales of snacks such as crisps and nuts skyrocketed by +40% during the World Cup in 2022, so we expect our crisps to be in high demand this summer with Euros 2024. What better timing to find out what our most passionate snack fans have to say?”​

In other news, Aldi has invested £750m into a fruit farm as part of a wider 20-year agreement.​​