The retailer said it made the move in order to further strengthen its leadership team and deliver against its long-term growth strategy.
Devany will join the Asda from Iceland Foods where he has held the role of group chief customer, marketing and digital officer since 2020. The exact date of his start has not yet been announced.
With more than 25 years of experience in eCommerce, digital and marketing, Devany will focus on growing Asda’s presence in the competitive online market.
The appointment comes after Asda announced it had recorded record online grocery sales in 2023, delivering 39m orders with a sales value of £3.2bn, and ending the year with its highest ever online grocery market share of 20.8%.
TDR Capital recently took a majority stake in Asda, after Zuber Issa sold his 22.5% shareholding in the company.
Commenting on the appointment, Asda’s co-owner Mohsin Issa said: “As we continue to strengthen our senior leadership team, I am delighted to announce that we have appointed David Devany as our new VP eCommerce. David has extensive experience and a proven-track record in retail within the UK, as well as across Europe and the USA. David’s remit will cover the entirety of our eCommerce business, and his appointment will play an important part as we continue to grow our online grocery offering.”
“This is an exciting time to be joining the team,” added Devany.
“With Asda having already made strong headway in the eCommerce space, I am looking forward to joining and continuing to grow the business’s online offering.”
In addition to the appointment of Devany, Matt Kelleher will join as chief digital officer from Morrisons in July, where he will oversee Asda’s ecommerce and data functions. He will also lead the technology function.
Meanwhile, Matt Heslop is also set to join the business from Lidl in the coming months, where he is currently chief operating officer. Heslop will lead Asda’s stores and depots operation and help to grow the Asda Express division.
In other news, Pembrokeshire Creamery opened after creating 80 jobs.
