News
Regal Food acquires third dessert business since 2022
Love Cheesecakes specialises in handcrafted cheesecakes and sells more than 100 varieties for wholesale and the foodservice and hospitality sector.
Focusing on single serve and canapé style cheesecakes, the bakery also sells directly to consumers through event catering, attending festivals and other large outdoor events. Love Cheesecakes appeared on BBC TV show Dragons’ Den in 2020 which helped boost its online profile and has contributed to the growth of its eCommerce platform.
Founder James Asquith will support with the transition of Love Cheesecakes and its assets to Regal Food's manufacturing site in Leeds, with the acquisition set to lead to the creation of five new jobs.
The deal is the third acquisition in the dessert space by Regal Food since 2022, when it purchased Just Desserts Yorkshire. This move was followed at the start of this year with an agreement to acquire Love Handmade Cakes.
Regal Food now operates a total of six production sites and employs 300 members of staff.
‘Strengthens chilled dessert portfolio’
Commenting on the move, Regal Food CEO Younis Chaudhry said that the acquisition of Love Cheesecakes will further strengthen the firm’s chilled desserts portfolio and allow it to offer consumers more options and price points.
“With a catalogue of over 100 products, there will be plenty of opportunities for new product developments, giving us the platform to bring a whole new range of exciting flavours and combinations to customers old and new,” Chaudhry added.
“As a group we have the resources and infrastructure in place to bring Love Cheesecakes in line with our vision and family of dessert brands and look forward to integrating the bakery and its assets into one of our existing manufacturing sites.
“This strategic step will further strengthen our growth and open up opportunities in the chilled desserts category.”
Meanwhile, Asquith said that the deal marks “an exciting new chapter for the Love Cheesecakes, promising tremendous growth and innovation”.
“I am confident that Regal Food’s expertise and resources will take the bakery to new heights, reaching even more customers and continuing to deliver the quality and values we as a business stand for.”
In other news, Meatly has announced that it has received regulatory clearance to sell cultivated meat for pet food in the UK.
