News
New listings by food and drink manufacturers
Shore secures six-figure deals
Scottish seaweed chips brand Shore has secured long-terms deal with supermarkets nationwide worth more than six-figures.
The snack firm has announced that two of its flavours – Sweet Siracha and Lightly Salted 80g share bags – will now be available in 48 Tesco Scotland stores. This followed a successful limited-time promotional fixture in the supermarket’s stores earlier this year.
In addition, Shore has secured a long-term listing at Morrisons, with its products now available in 46 stores. The manufacturer has also entered a three-month promotional deal with Asda, with Shore products appearing in 63 stores over the summer.
Keith Paterson, founder of Shore, said: “With these new listings, the Shore brand will now be available to a whole new audience. This is a key step in delivering our mission to make local seaweed a sustainable and heathy food of the future.
“This collection of long-term deals is worth well over six figures and will help us continue our fast-paced growth trajectory. Shore chips offer a healthier alternative snack with award-winning taste, a combination that has been central to the brand’s success so far.”
Shore has also expanded its distribution footprint in the UK with a new listing at outdoor store brand, Go Outdoors. This deal will see Shore’s share bag chips available in 60 Go Outdoors stores nationwide.
CleanCo sweeps Ireland
Independent non-alcoholic spirits brand CleanCo has continued its global expansion with 60 on-trade listings across Ireland.
CleanCo, founded by British TV personality Spencer Matthews, offers a range of premium non-alcoholic alternatives to some of the most popular full-strength spirits.
The new listings are thanks in part to distributor Classic Drinks – from those in the city centre of Dublin through to bars in the countryside.
“It’s our mission to provide delicious tasting non-alcoholic spirits to consumers who might wish to Drink Clean in-between a full-strength or for those who do not drink yet want to enjoy their favourite cocktail,” said Matthews.
“We want there to come a time when you can walk into any bar and ask for a ‘Clean’ version of your favourite drink and it can be made using CleanCo – this is a step in that direction for us.”
Third time's the charm for Blanco Niño
Irish tortilla chip brand Blanco Niño has secured its third major listing with a UK retailer as it extends its reach across the British Isles.
From September, four of the manufacturer's signature flavours – Lightly Salted, Chilli & Lime, Smoky Chipotle and Creamy Jalapeño – will be available in more than 150 Sainsbury's stores nationwide.
This expansion follows recent placements in Co-op and Whole Foods, enhancing Blanco Niño's UK presence.
Founder and chief executive Phil Martin said: “We’re delighted to be partnering with our friends in Sainsbury’s, who have been incredible supporters of our mission.
"It’s a big milestone for us, and we’re very excited to see people across the UK finally getting access to our traditional tortilla chips.”
Wha Gwan looks to shake up the drinks aisle
Black-owned British drinks business Wha Gwan has secured listings for its core range of Caribbean inspired rum tonics in Tesco stores nationwide.
The core range of three 200ml bottles – No Moo Rum Cream, Melon Cherry Rum Tonic and Pineapple Coconut Rum Tonic – will be joined by cans of Wha Gwan Bomb in stores from July.
Commenting on the listings, Wha Gwan founder David Mills said: “Launching in Tesco marks a pivotal moment for Wha Gwan. We are thrilled to bring our unique Caribbean-inspired drinks to a broader audience, enabling more people to experience the vibrant flavours and good vibes that define our brand.”
Launched in summer 2021, Wha Gwan has gone on to be sold nationally across the UK within established wholesalers and cash & carry.
Mills hoped that the launch into Tesco would revolutionise the drinks market by setting a new benchmark for flavour-forward drinks that bring a taste of the Caribbean to the UK.
Cheez-Its make their way across the pond
Cheez-Its to cross the pond this summer
American brand Cheez-It is set to make its UK debut this summer, with two flavours of snack set to hit store shelves across the country.
Available across all route-to-market channels and within the multinationals, Kellanova hoped to replicate the success the snack has enjoyed in the US with a product tailored to meet European tastes.
The UK range will include two flavours – Cheese & Chilli and Double Cheese – targeting 22.8 million cheese-flavoured crisp buyers across the country. It will be available in a variety of sizes, including small individual packs (65g PMP and 40g) and larger sharing bags.
Chris Silcock, Kellanova UK and Ireland managing director, said: "When we became Kellanova back in October last year, we said we wanted to become a snacking powerhouse, and bringing our hero US Cheez-It brand to the UK is demonstrative of this ambition.
“While this is a new product and brand here in the UK, the trade this side of the ‘pond’ can have confidence in Cheez-It – after all, it’s a billion-dollar brand in America!”
