Currently, pladis operates with a Türkiye, Eastern Europe and Central Asia (TREECA) region and a Western Europe and Emerging Markets (WEEM) region, but this will change from next year.
Beginning 1 January 2025, these regions will be realigned as Türkiye and Central Asian Markets, while eastern and western European operations will merge into one Europe and Emerging Markets Region.
Accountability for the group’s Nigeria and Sub-Saharan Africa businesses as well as Australia and New Zealand will continue to reside in this region.
pladis, which owns brands including McVitie’s, GODIVA, Jacob’s, Carr’s and Ülker, said that the restructuring will better align the “geographic and economic synergies” of its European markets that operate within the EU trading bloc.
Mete Buyurgan, who has led the group’s TREECA office since 2016, will be moving to a new leadership role in Q2 of 2025 where he will report directly to CEO Salman Amin.
Elsewhere, Özgür Kölükfakı will join pladis on 9 September 2024 as managing director for Türkiye and Central Asia and incoming CEO of Ülker, while current pladis managing director for WEEM, Tim Brett, will take on the role of managing director for Europe and Emerging Markets.
Commenting on the changes, Amin said: “I want to extend my deep gratitude to Mete for his eight successful years leading our TREECA region. I look forward to continuing to work with Mete as he brings his exceptional talents to new opportunities to drive growth in pladis.
“And I’m delighted that Özgür will be joining us to lead Türkiye and Central Asia. His deep, multinational leadership experience in large consumer goods businesses will be a significant boon to pladis. Finally, I’d like to thank Tim for his continued leadership and know his experience will be hugely beneficial in his expanded role overseeing all of Europe and Emerging Markets.”
In other news, Engine Capital has nominated two candidates for election to the C&C Group board.
