This comes after Sainsbury’s launched the Aldi price match scheme in its larger stores, meaning that the offer is now available for all customers whether shopping online or in one of its approximately 1,400 stores.
The offer includes products including milk, bread, butter, jam, peanut butter, honey, pasta, rice, salad, tuna, chicken, steak, potatoes and vegetable oil, and is aimed to simplify the grocer’s value offering across its supermarkets and convenience stores in time for the Christmas period.
Sainsbury’s has recently overhauled its convenience stores across the UK, updating store layouts and amending product ranges.
£4bn invested in value
The retailer’s chief executive, Simon Roberts, said that Sainsbury’s placed food at the heart of its business four years ago and has invested almost £4bn in delivering value since then.
“Our Next Level Sainsbury’s strategy is about giving customers more of what they come to Sainsbury’s for – outstanding value, unbeatable quality food and great service,” Roberts added.
“In our Sainsbury’s Locals, we've worked hard to offer market leading prices on essential items and popular breakfast, lunch and dinner staples. We have also refreshed our Local store layouts and rebalanced space, increasing the number of products in store by 7% and adding more food on the move products – the primary mission of most convenience shoppers. When you’re shopping in Sainsbury’s Locals, you can be sure of excellent value, quality and choice.
“With Christmas just around the corner, we know that every penny counts and we are committed to helping our customers make the most of the festive season."
Food Manufacture heard from Simon Roberts in March of this year when he delivered the annual City Food and Drink Lecture at the Guildhall in London, during which he called for an end to divisions within the industry and an added focus on promoting long-term resilience.
In other news, a man has been arrested in connection with the theft of 22 tonnes of cheese from Neal’s Yard Dairy.
