Four-can multipacks of the brand’s signature 4% ABV Wrexham Lager are being rolled out now in 276 Total Wine & More stores across 29 states including California, Florida, Texas and New York.
Total Wine & More is a leading independent alcohol retailer in the US estimated to be worth around $2.4bn.
Commenting on this latest growth opportunity, CEO James Wright said: “To secure our first listing in the US with a retailer of this magnitude and across as many states as we have is extremely positive. We’ve been in conversation with Total Wine & More since early 2024 and this gives us great penetration in the US from the start of our rollout in that market.
“The team at Total Wine & More really believe in the quality of the product and its ability to appeal to local consumers thanks to its taste and moderate ABV. We’re confident we can be the first British lager to really build a long-term and successful presence in the US.”
During the past year Wrexham Lager has also launched into retailers across Australia, Japan, Norway and Sweden, while it is set to expand into Canada during the first quarter of 2025.
In addition to its signature lager, the brewer produces the 5% ABV Wrexham Lager Export and the recently introduced 4.6% ABV Pilsener.
New owners
The announcement follows the recent news that Hollywood actors Rob McElhenney and Ryan Reynolds have become co-owners of the business alongside the Roberts family.
The pair acquired the brewery through Red Dragon Ventures, which is a joint venture formed by their R.R. McReynolds company, along with minority investors the Allyn family of Skaneateles, New York.
McElhenney and Reynolds are also majority owners of football club Wrexham AFC and have produced a TV series about the team called ‘Welcome to Wrexham’.
“Wrexham Lager has a 140-year-old recipe and a storied history and we’re excited to help write its next chapter,” they said.
