Henry and Barry Chevallier Guild acquired Bruha Brewing Co in autumn 2023, and have spent the past year preparing for the brand’s relaunch and developing a new range of products that pay homage to its East Anglian roots.
The brothers were previously heavily involved with Aspall, holding senior titles at the cider producer.
Founded in 2014 and operating out of Eye, a town in Suffolk, the business will trade as ‘BRUHA Brewing’ moving forward and has a refreshed website set to go live in the new year.
The updated range includes six keg beers under the sub brand The Chevallier Brewing Company – Temple Helles, Trapnell Pale, Cornwallis EYE PA, Suffolk Blonde, Pressburger Pils and Paladin Suffolk Stout.
Bruha will also offer a selection of themed cask ales with a “contemporary twist”.
Aspall of East Anglian Beer
Henry Chevallier Guild said that the brothers were setting their aims high for Bruha in the hopes of creating one of the “region’s most successful beer brands”.
He explained: “Essentially, we want to be the Aspall of the East Anglian beer world.
“We intend to endorse our existing strong links in the region and make incredible beer without compromise.”
Chevallier Guild added that they were attracted Bruha because of its “state of the art equipment” and the work of head brewer Marc Medland.
“This combination allows us to make beers of the very highest quality, whilst at the same time ensuring they’re very accessible to consumers,” he continued.
Touching on the process of naming their first beer range, Chevallier Guild said that each title was connected to their family or the local area.
He concluded: “It is really important to us that we have a strong heritage story that defines the region. What is also really unique is that all the beers are made using Chevallier barley, which was first grown at Aspall Hall by John “Barley” Chevallier, our 4x great grandfather.
“Using our ancestors’ heritage barley not only reinforces that local story, it is also a fabulous ingredient that Marc really enjoys working with as it lends a distinct character to our beer.”
