Quality Street was named the top brand for gifting, with a 38% increase in its popularity amongst voters aged 25-34 compared to last year.
Additionally, 50% of Brits saif they bought tubs of chocolate at Christmas because they were ‘great for sharing’. Christmas confectionery pouches are also used by 44% of people for sharing with friends and family.
Sustainable Christmas
When it came to sustainability, 65% of people believed that it is somewhat to very important that heritage brands make bold steps to become more sustainable over the period.
Commenting on the research, Lisa Butterworth, brand manager for Quality Street, said: “We are so proud that the UK public has recognised Quality Street as the food and drink brand that Christmas wouldn’t be Christmas without. Each year, Quality Street brings people their favourite sweets in special tins, tubs and pouches that let people embrace a family favourite tradition.
“We never lose sight of the special place that Quality Street has in people’s hearts, and as we move into a more sustainable future, we do all we can to give our beloved customers the best of our brand.”
Christmas trends
The results of OnePoll’s survey followed new research by consumer insights firm Vypr that found UK consumers are reducing the amount they eat and drink over Christmas, as overindulgence makes way for healthier choices and smarter purchasing this festive period.
More than half of UK consumers (52%) planned to eat and drink less during the festive period, highlighting a growing trend towards healthier holiday habits.
Meanwhile, Quality Street will be ditching the plastic this Christmas in favour of an all paper tub in a move that has the potential to significantly cut CO2 emissions for the brand.
