Webster joins Nisa – which is owned by The Co-operative Group – from PepsiCo where he has worked for the past 15 years, most recently as the F&B giant’s sales director for Sainsbury’s and Waitrose.
Taking up the role at the start of this month, Webster now sits as part of Katie Secretan’s sales and retail leadership team.
Moving forward, he will take on the responsibility of managing Nisa’s largest corporate accounts and strategic partnerships while developing “deeper and more valuable relationships”.
The Nisa leadership hopes that Webster will play an integral role in delivering on its strategic sales plan, while also driving collaboration across the Co-op’s wholesale business unit and unlocking longer term growth.
Prior to becoming sales director for Sainsbury’s and Waitrose at PepsiCo, Webster served as sales director for the firm’s convenience business, overseeing the development and execution of commercial strategies for a range of well-known brands.
Prior to joining PepsiCo in 2009, Webster spent almost three years at Hallmark Cards.
‘Invaluable’ experience
“Paul’s extensive experience in managing high-profile accounts, building strategic partnerships, and leading successful teams will be invaluable as we continue to drive our ambitious growth plans,” said Secretan, sales and retail director at Nisa.
“His passion for collaboration and proven ability to deliver exceptional results are going to be crucial for this pivotal role and I’m thrilled to welcome Paul to the team.”
Meanwhile, Webster said he was excited to join the team and play a role in Nisa’s growth journey.
“The opportunity to contribute to the growth of a business that is so deeply rooted in supporting and growing its corporate partners and independent retailers is incredibly motivating,” he added.
The appointment is just the latest move within Nisa’s sales and retail division, which recently welcomed Taranjit Singh Dhillon as head of retail, Ian King as head of business development, Lauren Brogden as head of sales engagement and saw the internal promotion of Joy McAleese to head of wholesale.
