Pilczuk took up the role on 1 January 2025 and succeeds Jojo Lins De Noronha, who has left the business after 10 years to pursue other opportunities.
With more than 16 years of experience within the FMCG sector, Pilczuk has worked for Kraft Heinz for the past 12 years, most recently as the managing director of Kraft Heinz Poland.
Under her leadership, Kraft Heinz Poland achieved significant growth in the region and increased profitability by building a strong pipeline of innovation and strengthening manufacturing capabilities.
‘Feeding families for over 100 years’
“Serving as the managing director for Kraft Heinz in Poland has been an extraordinary honour, but it’s time for a new challenge,” Pilczuk said.
On the significance of that new challenge, she added: “From Heinz to HP, and everything in between, Kraft Heinz has an inspiring heritage in the UK and Ireland, feeding families for over 100 years and taking pride of place in millions of kitchens.
“I look forward to leading our incredible teams, and working with our customers to fuel innovation, growth, and continue to provide consumers with the high quality, delicious food they love.”
Kraft Heinz appointed Pilczuk to the top role in Poland in March 2021 after she had impressed as global head of packaging procurement.
Pilczuk initially joined Kraft Heinz in 2013 after spending more than three years at Mars in various buyer roles.
‘Pivotal moment’
“With her strong operational track record and excellent leadership skills, Marta has accomplished a great deal in Poland, including growing our iconic Pudliszki brand, a local hero specializing in ketchup, tomato products and ready meals – we know she’ll bring this experience to Heinz in the UK+I to continue nourishing the important role it plays in many British households,” said Willem Brandt, zone president of Europe and Pacific Developed Markets.
“At Kraft Heinz, we are undergoing a comprehensive transformation to better serve our consumers’ needs. Marta’s arrival comes at a pivotal moment for our UK+I business, which is set to play a key role in driving this evolution forward. With her exceptional skills and experience, Marta is perfectly equipped to lead the ambitious growth plans for our dynamic and high-performing UK+I business.”
Alongside this transition in leadership, Kraft Heinz will also be making a small shift to its current international structure, moving the Nordics division closer to the Germany, Austria and Switzerland business under the leadership of current regional managing director Matt Poulton.
