Phil Hurst and Ben Weeks are to join the manufacturer as chief financial officer and chief commercial officer respectively.
Hurst joins Daily Dose from Mr Fothergill’s where he served as group finance director, during which he oversaw the sale of the company to private equity.
Boasting decades of experience within the fast-moving consumer goods (FMCG) sector, Hurst has also held key roles with the likes of Molton Brown and the Hain Daniels Group.
Building on growth
Under Hurst’s financial stewardship, the company will build on its revenue growth of 75% over the past year, with plans to sustain this trajectory into 2025 and beyond.
Weeks joins from Red Bull, where he was head of grocery. He was also part of the founding team at Mockingbird Raw Press and managing director at CBD brand Medahuman.
His new role as commercial director will see Weeks tasked with developing and executing the strategic plan to further elevate the Daily Dose brand, with focus on growing the category through innovation, leading NPD and sales teams and driving retail partnerships.
Commenting on the two appointments, Daily Dose founder George Hughes-Davies said: “We’re thrilled to have Phil and Ben join the Daily Dose leadership team at such a pivotal moment. Phil’s financial expertise and Ben’s commercial acumen will be instrumental as we continue to grow our brand, innovate within the category, and deliver exceptional products to our customers.”
‘Redefining juice’
“Ben’s expertise in grocery strategy and brand-building is set to propel Daily Dose’s mission to redefine the juice and smoothie market.”
The two new hires followed a period of growth for Daily Dose, which has seen the company complete a major venture capital round and a significant expansion of production capacity at its 90,000 sq. ft. chilled facility in Corby.
Daily Dose has also installed the largest high-pressure processing machine in the UK to ensure the freshest and highest-quality products.
Meanwhile, Baker and Baker has appointed a new group CEO, replacing John Lindsay. Mathew Acheson assumed the role following a seven-year stint as chief financial officer.
