The sale secures TNC’s position a new the UK’s raw pet food market, giving the firm access to more than 150 trade customers. The Dog’s Butcher joins TNC stable of raw food brands, including Natural Instinct and Debo.
Commenting on the acquisition, The Dog’s Butcher co-founder Joanne McMahon said: “We were delighted when we met with the people from TNC – they really shared our commitment to raw feeding and the quality of ingredients. They are committed to the pet industry and that was really important to us.”
Raw pet food range
The Dog’s Butcher produces a range of minces, chunks and bones for dogs with a focus on raw pet food. From simple beginnings operating out of a garage with a mincer and one table for chopping, The Dog’s Butcher moved into a former Abattoir in 2018 with more than 7,500 square meters of space in Newton Abbot.
TNC managing director Peter Roy added: “It’s a real pleasure to welcome them [The Dog’s Butcher] into The Nutriment Company. This is great news for retailers, giving them a real choice with different formats and raw food brands: Nutriment, Natural Instinct and Dibo, available from one manufacturer.
Choice in formats
“We want to bring innovation to the pet industry, and give the independent stores the tools, products and margin to be successful in a very competitive market. in 2024 we introduced Gently Steamed as a raw alternative, and in January 2025 we launched nuggets in the UK, the demand for both ranges has been phenomenal – giving retailers a real choice for all formats.”
Meanwhile, Valeo Foods Group has completed its acquisition of independent confectionery manufacturer I.D.C. Holding.
The deal was first announced in September 2024 and now complete will enable Valeo to expand its presence in Central and Eastern Europe.
